GlaxoSmithKline: Panadol® Purse Pack –
Design & Development
This niche product was specifically targeted at women and designed for sale at supermarket checkouts.
- Panadol® Purse Pack
The "Purse" pack was developed for GlaxoSmithKline as part of the "it's my choice" campaign. This niche product was specifically targeted at women and designed for sale at supermarket checkouts.
With its soft curves and compact size, it was ideal for carrying in handbags and purses. And its simple one part design contained some clever features including integrated tamper evident sealing, one hand, pop-open and close operation and features to prevent reuse of the container with competitor products.
Invetech assisted in every stage of this project, from defining the product direction, creating market evaluation prototypes through to sourcing tooling and assisting in transfer to manufacturing process.
The end result was a elegantly crafted design that perfectly aligned with the niche marketing brief.