Reckitt Benckiser: Mosquito Repellent Mat Consumable

Our client approached Invetech to design a low-cost consumable for a new Mosquito Repellent device.

Mosquito Repellent Mat Consumable
Client
Reckitt Benckiser
Product
Mosquito Repellent Device

Our objectives were to

  • Design a multi-night cartridge compatible with existing mats
  • achieve very low materials cost of goods sold (MCOGs)
  • improve lifetime performance

Our Ingenuity

Consistent delivery of very small fluid volumes was achieved through well-considered materials and geometry selection, and using capillary action through a ceramic wick as the ultimate carrier.

Your Advantage

The complete "idea to market" process for this low-cost FMCG product was less than 12 months including the establishment of component manufacture in Asia and assembly in South America.

The end result enabled:

  • An annual sales volume of over 10 million units
  • a retail price US$1.49
  • additional client IP.