Bayer Australia: Berocca Twist 'N' Go –
Revolutionary Drink Packaging
Twist ‘N’ Go is a revolution in drink packaging. It uses a patented cutting mechanism within the lid which, when twisted, cuts open a blister packet, automatically dispensing a vitamin tablet into purified water.
- Bayer Australia
- Berocca Twist 'N' Go Drink Packaging
Because vitamin tablets typically degrade when exposed to water, delivering premixed vitamin drinks has traditionally been very difficult. For Berocca® Twist ‘N’ Go, Bayer sought a revolutionary dispensing closure to isolate moisture-sensitive vitamins and enable consumers to effortlessly dispense a concealed tablet into purified water to produce a healthy energy drink.
Bayer engaged Invetech to develop the consumable product and the manufacturing system concurrently, thereby reducing Bayer’s time, cost and risk exposure for the project. Using our risk-based design philosophy to identify and overcome key technical challenges early in the project, Invetech developed core technology for Bayer, incorporating a patented cutting mechanism that enabled Bayer to realize the breakthrough concept.
The world-first closure has been designed to suit automated, current Good Manufacturing Practices (cGMP) assembly and filling on custom-designed equipment in a Therapeutic Goods Administration (TGA) certified facility.
Invetech designed and built the high volume manufacturing system to comply with regulatory requirements including pharmaceutical grade manufacturing and packaging. The product is assembled using fully automated production equipment with a range of in-built inspection processes to ensure the highest quality.
Nominated for international design awards, Berocca® Twist ‘N’ Go brings a healthier alternative to convenience stores thanks to an innovative design that allows degradable vitamins to co-exist in the same package as water, mixing only when opened.