21 December 2011

FORBES declare the Coca-Cola Freestyle® Coolest Product of the Decade

Invetech congratulates the Coca-Cola Company on the Freestyle beverage dispenser being named by FORBES as one of the Coolest Products of the Decade!

Coca-Cola Freestyle was recognised by the FORBES as the dispenser that turns the entire drink experience upside-down and inside-out. The publication stated that Freestyle shatters the old model where consumers were boxed into a small range of choices of drinks, and instead blows past the old physical limitations of 8 or 10 choices to a new range of 125 choices all available via a single touch-screen machine.

The Coca-Cola Company selected Invetech to assist with the development of Coca-Cola Freestyle in March of 2006. Invetech was selected following an evaluation process, which examined a range of key capabilities including mechanical and electrical engineering, innovation, functional design, project management and successful client history.

View more information about FORBES Coolest Products.

View more information about the Coca-Cola Freestyle.