Freestyle disrupted a traditional market in terms of business model, in-situ product formulation, usability and capturing and reporting real-time market and user insights. Equally, technology advances and user expectations are driving a new breed of diagnostic instrument for the lab of the future, creating challenges and opportunities that can only be addressed through innovative thinking.

This year at AACC, Invetech will be hosting a series of presentations by industry thought leaders, including Coca Cola’s Chris Dennis, Global Product Strategy for Coca-Cola Freestyle, revealing how they address the challenges of innovation.

AACC Annual Meeting 2015

July 28–30

Georgia World Congress Center

Atlanta, Georgia