Human Factors Engineering

End users and our clients' customers are the focus of our human centered design philosophy and it is a key component of every development programme we undertake.

At the outset of a project, we take time to immerse ourselves in the user's environment with the aim of developing a deeper understanding of the real-world challenges facing the intended user.

Contextual enquiry and observational research are at the heart of this immersion activity, enabling us to gain an insight into the unmet needs of user groups while understanding and applying tangible physical and cognitive ergonomic parameters.

This deep understanding then enables us to develop truly ergonomic designs that are a delight to use for all typical usage scenarios e.g. end users, service personnel, routine maintenance and design for manufacturing.

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